Sugarland – Unique Country music duo Sugarland, whose latest CD/DVD package “Live on the Inside” entered at No. 1 on the Billboard 200 chart, has worked with AAT to create a unique collection of programs to compliment their 2009 tour schedule. These programs included a pre-sale ticketing platform which gave their loyal fans access to tickets before the public, a premium concert package to enhance the fan experience, and a state-of-the-art fan club. Of most interest was the experiential, mobile, one-of-a-kind scavenger hunt dubbed as “The Key To Sugarland,” which generated more than 10,000 user registrations in one month.
VISIT SUGARLAND’S FAN CLUB 
CHECK OUT THE KEY TO SUGARLAND 
SUGARLAND TICKET PRE-SALES
VISIT SUGARLAND’S FAN CLUB CHECK OUT THE KEY TO SUGARLAND SUGARLAND TICKET PRE-SALES
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© 2009, All Access Today. All Rights Reserved
VIP Fan Experience
The fan experience program allows an artist to deliver an unparalleled 1st class service to the fans while on tour. Fans are always looking for ways to connect with the artist’s music, brand and even lifestyle and our experience programs give the fan an insider’s view into that world, much like why the airlines offer premium seats and service in the front of the plane for customers who want the conveniences of early entry, best seats in the plane, and more catered service. The touring business has the exact same demand by the fans and this is seen clearly by the massive growth of the secondary companies like eBay/Stubhub, TicketsNow, RazorGator & Viagogo. The great news is the VIP fan experiences actually dilutes the value of the secondary and brings the revenue back to the artist and value to the fan.Fans are willing to pay premiums for an experience and convenience but expect value. VIP packages can range in offerings from 4 star hotel rooms, meet & greets, parties at the venue, soundcheck sessions, early entry, best seats in the house, exclusive merchandise, private merchandise booth shopping and more.
Our VIP packages are completely customizable and designed to fit the needs and desires of the artist while ensuring their fans are being catered to. We work with the artist and their management to create meaningful experiences fans will never forget. Our VIP Program can be customized not only for concerts, but also for other unique experiences such as access to video shoots, studio sessions, television/movie sets, etc.
Fan Key Points
- Best seats in the house
- Gain access to tickets before the public
- Unparallel fan experiences like soundcheck, meet & greets
- Private members only ecommerce shopping experience
- Early entry/access at the venue
- Parties at venue with tons of exclusive merchandise, private hear it first tracks at the party
Artist Key Points
- Develop a direct to fan business model
- Dilute the secondary market by give fans more value than a single ticket
- Generate unique fan data from every transaction of loyal fans that will buy packages annually for the experience.
Ticketing (Artist Pre-Sales, Venue Ticketing)
Artist Pre-SalesArtists are always looking for ways to offer their fans the best seats in the house, best priced tickets with lower service fees, and exclusive fan experiences sold direct from the artist website. We have been running direct to fan ticketing services for artists since 1999. We even offer ticketing globally in 5 countries in their local currencies, and provide local delivery. One of the largest values of selling tickets directly to artist’s fans is the ability preserve the value of the great tickets and cut out the secondary and broker markets. Creating technology and mechanisms to give true fans value is something that is core to AAT.
Venue Ticketing
Many venues don’t want to charge the fees that the ticketing giants charge to use their technology and customer support. The giants have to charge this due to extreme high overheads and partnerships they have that require these onerous fees. Venues just want a great ticketing technology partner that offers an ease of use solution with features like box office functionality, online sales with features like selecting your seat, auto-choose the “best seat in the house” and premium packages. With over 20 venues, we are globally running our solution to sell tickets direct, removing the issues of overcharging fans with so called “convenience fees”, “e-ticketing fees”, “order processing”, “facility fees,” etc.
Fan Key Points
- Ease of purchase from a true ticketing system
- Lower service fees by buying direct from the artist
- Better seating opportunities from artist ticket holds
- Quick shipping with local warehouses by country
- Cheap shipping because all orders are fulfilled locally
Artist Key Points
- Higher volume ticket sales because of controls on “service fees”
- Local Currency Ticketing Systems by Country (no currency losses)
- Own / distribute own content with or without a record label
- Ticket Shipping Warehouses in USA, UK, EU, Australia & Japan
- Real-time Reporting – 24/7
- Transparency Reports with Live Order Access
- Full Service Customer Services in 5 Countries
Merchandising (Tour and Retail)
Tour MerchandiseOperating a profitable tour merchandise program is certainly not an easy task. With more than 10 years experience in the music merchandise business, we have been able to stay ahead of the curve when it comes to new trends in business. We specialize in live event merchandise design, production and sale strategies that not only hit our per head sales goals, but also help to build the artists brand. We know it is equally important to have a highly trained staff of professionals out on the road displaying and selling the merchandise while representing the artists brand through merchandise designs and product quality simultaneously. We believe that it is our effort and experience that provides the link between the fans’ desire for memorabilia and a profit center for the artist. We have proven that our customized direct-to-fan tour merchandise program has enabled our clients to break all previous per head sales records during recent world tours over past merchandise companies.
Retail Merchandise
We specialize in product design and development and create both premiums and promotional products to serve our clients’ needs. From retail merchandise distribution to third party licensing, we help artists create cross-service synergies and maximize revenue.
Subscription Fan Service
The AAT Fan Subscription Service allows the artist to develop a paid online model that fans can join to receive an unparalleled offerings from the artist including a unique section for each fan to create their own profiles/page and (UGC) user generated content. This model allows the artist to offer a reward program for the fans that want more then what’s available on the internet for free. From weekly audio downloads of music to video footage streaming of live events, to exclusive feeds from the artist and to concert tickets before the public. The fan service will allow the artist to have a direct connection to the fans and drive another media outlet for content, news and direct fan offerings. The model will grow the artist brand, artist tours & digital sales both online and at events.AAT offers an enterprise level platform that can quickly deliver a variety of features including weekly audio downloads of music, live streaming video footage, exclusive feeds (like Twitter) from the artist. The social networking features of the fan service offers a way for fans to interact with the artists content and other fans. The fan service sites combine high-quality professional content with social networking features to provide a platform for an interactive and immersive artist experience. This experience keeps fans engaged on the site longer, and keeps them coming back on a regular basis looking for the next perk.
Fan Key Points
- Most up-to-date news/blogs aggregated from across the web
- (UGC) Fan upload and display video, audio, and photo files
- Customizable profiles
- Comment on their own and others’ user-generated content (UGC)
- Rate interest and relevance of specific pieces of content
- Generate a discussion and contribute to others’ discussions
- Connect with others who are interested in entertainment content(UGC)
- Gain access to concert tickets before the public
- Private members only ecommerce shopping experience
Artist Key Points
- Develop a new direct to fan business model
- Build a new experience for fans online and on tour
- Generate a brand new fan data collection model
- Develop a unique direct to fan marketing model
E-Commerce
Given the fact that many artists tour globally, why do so many artists have a US webshop alone. We agree because it doesn’t make sense to charge fans $40 for shipping a t-shirt with an end result of low or no sales internationally. Our global approach is for fans to buy merchandise and music online around the world with local shipping on 5 continents, local currency conversion, global product aggregation and real time reporting with complete transparency.
We store your merchandise in our bonded warehouse and then pick, pack and ship the orders. In addition, we provide customs labeling, international shipping and email order tracking to customers. Our turnkey fulfillment centers in the US, UK, Europe and Australia are strong enough for corporations, but made for artists.
We create synergies and help clients maximize revenue by enabling them to capitalize on cross-selling opportunities with fan club and ticketing platforms as well as live concert products and digital downloads. This allows artist-direct offers and ensures the fan that they are buying directly from the artist.
Given the fact that many artists tour globally, why do so many artists have a US webshop alone. We agree because it doesn’t make sense to charge fans $40 for shipping a t-shirt with an end result of low or no sales internationally. Our global approach is for fans to buy merchandise and music online around the world with local shipping on 5 continents, local currency conversion, global product aggregation and real time reporting with complete transparency.
We store your merchandise in our bonded warehouse and then pick, pack and ship the orders. In addition, we provide customs labeling, international shipping and email order tracking to customers. Our turnkey fulfillment centers in the US, UK, Europe and Australia are strong enough for corporations, but made for artists.
We create synergies and help clients maximize revenue by enabling them to capitalize on cross-selling opportunities with fan club and ticketing platforms as well as live concert products and digital downloads. This allows artist-direct offers and ensures the fan that they are buying directly from the artist.
Fan Key Points
- Ease of purchase from one webstore regardless of what country the fan lives
- Local currency settlement on orders (don’t show UK Sterling but settle in USD)
- Quick shipping with local warehouses by country
- Real time tracking with local carriers on orders
- Cheap shipping because all orders are local shipping
Artist Key Points
- Global eCommerce Store with Multi-Currency (1-store)
- Local Currency Conversions Dynamically by Geo-Location Technology
- Warehouses in USA, UK, EU, Australia & Japan
- Global Product Aggregation Technology
- Real-time Reporting – 24/7
- Transparency Reports with iPhone Live Order Access
Live Flash
AAT’s patented LiveFlash™ USB wristband program has quickly become a key component in the multiplatform revenue streams currently available to artists and record labels alike. AAT has been developing innovative & original products to connect artists with their fans since 1998. The LiveFlash™ program is the latest chapter in what continues to be an ongoing success story in a climate of industry change and uncertainty. This truly revolutionary product creates a new revenue stream while generating another vehicle that reinforces the artist’s relationship with the fan.
LiveFlash™ technology enables the artist to sell a high quality audio and/or video copy of their live performance on a specially designed and branded wristband literally moments after the show. Unlike unsuccessful predecessors, replications are easily produced in the thousands by just one member of the artist’s current tour staff, making this an easily integrated low-risk, high-return program.
In addition to being the ideal post show impulse purchase, up to 100% of the house is offered a LiveFlash™ wristband pre-order option with every ticket purchase via strategic partnerships such as Ticketmaster.com. Customers simply print out their receipt and present it to the merchandise desk after the show for collection. Not only does this system assist with inventory control but it also drives additional traffic to the merchandise area and increases sales of other available products.
AAT’s patented LiveFlash™ USB wristband program has quickly become a key component in the multiplatform revenue streams currently available to artists and record labels alike. AAT has been developing innovative & original products to connect artists with their fans since 1998. The LiveFlash™ program is the latest chapter in what continues to be an ongoing success story in a climate of industry change and uncertainty. This truly revolutionary product creates a new revenue stream while generating another vehicle that reinforces the artist’s relationship with the fan.
LiveFlash™ technology enables the artist to sell a high quality audio and/or video copy of their live performance on a specially designed and branded wristband literally moments after the show. Unlike unsuccessful predecessors, replications are easily produced in the thousands by just one member of the artist’s current tour staff, making this an easily integrated low-risk, high-return program.
In addition to being the ideal post show impulse purchase, up to 100% of the house is offered a LiveFlash™ wristband pre-order option with every ticket purchase via strategic partnerships such as Ticketmaster.com. Customers simply print out their receipt and present it to the merchandise desk after the show for collection. Not only does this system assist with inventory control but it also drives additional traffic to the merchandise area and increases sales of other available products.
Fan Key Points
- Buy the concert the fan just attended as they walk out of the venue (audio or video)
- Memorable re-usable wristband with artists brand
- Ease and convenience for the fans to buy .vs just steal online
- Fan extras included exclusive band videos from the bus, photos, musical ringtones, etc.
- Instant compatibly with microSD smart phones to view live concerts
Artist Key Points
- Develop a direct to fan business model
- Generate unique fan data from every wristband sold
- Live shows distributed globally after the show
- Sponsorship Opportunity
Digital Downloads
As CD sales continue to decrease, digital content is a significant revenue stream that cannot be ignored by today’s artists and managers. We provide turnkey music and media delivery to fans’ fingertips 24 hours a day, 7 days a week, 365 days a year. Our digital platform serves millions of visitors per month with our direct artist-to-consumer music and media distribution.Songs downloaded from our digital distribution platform, backed by approved and official catalog agreements, are provided in MP3 and FLAC format and are designed to protect artist content while facilitating consumer needs. Our multi-platform strategy facilitates an easy-to-use web-based download manager so content can be played in music programs such as iTunes and Windows Media Player as well as an array of MP3-capable devices including the iPod, iPhone, BlackBerry, Zune and Zen.
Additionally, fans can burn the purchased media to CD’s for use in their cars and homes. The songs are encoded at a bit rate of 256 kbps, which means that fans receive the highest quality audio available.
Our proprietary “injestor tool sets” services enable artists to upload and encode entire live performances or selected tracks over several concert dates. Artists can then make live show recordings available for sale on their online store or website within minutes of uploading to our digital network.
Fan Key Points
- Access to artist catalog music and live shows direct from the artist
- Premium bundles offered with music like exclusive photos, wallpapers, videos
- Content genuine from the artist
Artist Key Points
- Develop a new direct to fan business model from your music
- Generate unique fan data from every transaction
- Own / distribute own content with or without a record label
- Distribute music across the internet with one company
Mobile (Online, On Tour, Mobile Direct)
Part of the challenge of launching a mobile program is not having a mobile list or having your list held hostage by your record label because they have the technology partners in place. This is why we started building the mobile platform for artists to build their own mobile relationships with their fans. We believe in keeping it simple for the fans when running a mobile campaign that many times gets too complicated for anyone to understand.The basics: 1. Build the list online and at the event 2. Engage the list with real offers and not spam 3. Reward the fans that elect to be a part of your community.
Online Campaigns
Many of the successful mobile campaigns start online and move to the mobile device. The artists website, social media sites (Facebook, MySpace, Twitter) are typically the largest drivers of community and fan opportunities with the mobile device. We embrace a methodology of proven practices that entice the fan to want to give their mobile number and receive actual value back from the artist, like show dates in their area code and not an update about a show that is in France when they live in New York.
At Venue Campaigns
We have run programs that includes scavenger hunts on the tour for a “golden key” that gives the fan access to a VIP experience and ticket upgrades at the event. Other popular program we run like txt to screen, contests, polls and fan driven encores are all apart of building and maintaining a “value based” mobile list. It is very important to utilize the artists tour to activate and reward the fans that have joined the community with exclusives and opportunities.
Mobile Direct
Blackberry, iPhone, and Android are making major moves into owning the mobile space with unparalleled technology for fan opportunities and entertainment. We have embraced these devices and software and are one of the first companies to launch an artist Blackberry app and live concert recording products that are tied to these devices.
Fan Key Points
- Instant Delivery Music
- Mobile Updates from the artist (like Twitter)
- Exclusive opportunities via mobile
- Community connect via mobile
- Mobile Entertainment
Artist Key Points
- New communication tools to connect with fans
- Higher % of reads compared to email
- New revenue model
- Instant delivery of content including live shows
- At event tools to connect with fans
- Fan loyalty tools
VIP Fan Experience
The fan experience program allows an artist to deliver an unparalleled 1st class service to the fans while on tour. Fans are always looking for ways to connect with the artist’s music, brand and even lifestyle and our experience programs give the fan an insider’s view into that world, much like why the airlines offer premium seats and service in the front of the plane for customers who want the conveniences of early entry, best seats in the plane, and more catered service. The touring business has the exact same demand by the fans and this is seen clearly by the massive growth of the secondary companies like eBay/Stubhub, TicketsNow, RazorGator & Viagogo. The great news is the VIP fan experiences actually dilutes the value of the secondary and brings the revenue back to the artist and value to the fan.Fans are willing to pay premiums for an experience and convenience but expect value. VIP packages can range in offerings from 4 star hotel rooms, meet & greets, parties at the venue, soundcheck sessions, early entry, best seats in the house, exclusive merchandise, private merchandise booth shopping and more.
Our VIP packages are completely customizable and designed to fit the needs and desires of the artist while ensuring their fans are being catered to. We work with the artist and their management to create meaningful experiences fans will never forget. Our VIP Program can be customized not only for concerts, but also for other unique experiences such as access to video shoots, studio sessions, television/movie sets, etc.
Fan Key Points
- Best seats in the house
- Gain access to tickets before the public
- Unparallel fan experiences like soundcheck, meet & greets
- Private members only ecommerce shopping experience
- Early entry/access at the venue
- Parties at venue with tons of exclusive merchandise, private hear it first tracks at the party
Artist Key Points
- Develop a direct to fan business model
- Dilute the secondary market by give fans more value than a single ticket
- Generate unique fan data from every transaction of loyal fans that will buy packages annually for the experience.
Ticketing (Artist Pre-Sales, Venue Ticketing)
Artist Pre-SalesArtists are always looking for ways to offer their fans the best seats in the house, best priced tickets with lower service fees, and exclusive fan experiences sold direct from the artist website. We have been running direct to fan ticketing services for artists since 1999. We even offer ticketing globally in 5 countries in their local currencies, and provide local delivery. One of the largest values of selling tickets directly to artist’s fans is the ability preserve the value of the great tickets and cut out the secondary and broker markets. Creating technology and mechanisms to give true fans value is something that is core to AAT.
Venue Ticketing
Many venues don’t want to charge the fees that the ticketing giants charge to use their technology and customer support. The giants have to charge this due to extreme high overheads and partnerships they have that require these onerous fees. Venues just want a great ticketing technology partner that offers an ease of use solution with features like box office functionality, online sales with features like selecting your seat, auto-choose the “best seat in the house” and premium packages. With over 20 venues, we are globally running our solution to sell tickets direct, removing the issues of overcharging fans with so called “convenience fees”, “e-ticketing fees”, “order processing”, “facility fees,” etc.
Fan Key Points
- Ease of purchase from a true ticketing system
- Lower service fees by buying direct from the artist
- Better seating opportunities from artist ticket holds
- Quick shipping with local warehouses by country
- Cheap shipping because all orders are fulfilled locally
Artist Key Points
- Higher volume ticket sales because of controls on “service fees”
- Local Currency Ticketing Systems by Country (no currency losses)
- Own / distribute own content with or without a record label
- Ticket Shipping Warehouses in USA, UK, EU, Australia & Japan
- Real-time Reporting – 24/7
- Transparency Reports with Live Order Access
- Full Service Customer Services in 5 Countries
Merchandising (Tour and Retail)
Tour MerchandiseOperating a profitable tour merchandise program is certainly not an easy task. With more than 10 years experience in the music merchandise business, we have been able to stay ahead of the curve when it comes to new trends in business. We specialize in live event merchandise design, production and sale strategies that not only hit our per head sales goals, but also help to build the artists brand. We know it is equally important to have a highly trained staff of professionals out on the road displaying and selling the merchandise while representing the artists brand through merchandise designs and product quality simultaneously. We believe that it is our effort and experience that provides the link between the fans’ desire for memorabilia and a profit center for the artist. We have proven that our customized direct-to-fan tour merchandise program has enabled our clients to break all previous per head sales records during recent world tours over past merchandise companies.
Retail Merchandise
We specialize in product design and development and create both premiums and promotional products to serve our clients’ needs. From retail merchandise distribution to third party licensing, we help artists create cross-service synergies and maximize revenue.
Subscription Fan Service
The AAT Fan Subscription Service allows the artist to develop a paid online model that fans can join to receive an unparalleled offerings from the artist including a unique section for each fan to create their own profiles/page and (UGC) user generated content. This model allows the artist to offer a reward program for the fans that want more then what’s available on the internet for free. From weekly audio downloads of music to video footage streaming of live events, to exclusive feeds from the artist and to concert tickets before the public. The fan service will allow the artist to have a direct connection to the fans and drive another media outlet for content, news and direct fan offerings. The model will grow the artist brand, artist tours & digital sales both online and at events.AAT offers an enterprise level platform that can quickly deliver a variety of features including weekly audio downloads of music, live streaming video footage, exclusive feeds (like Twitter) from the artist. The social networking features of the fan service offers a way for fans to interact with the artists content and other fans. The fan service sites combine high-quality professional content with social networking features to provide a platform for an interactive and immersive artist experience. This experience keeps fans engaged on the site longer, and keeps them coming back on a regular basis looking for the next perk.
Fan Key Points
- Most up-to-date news/blogs aggregated from across the web
- (UGC) Fan upload and display video, audio, and photo files
- Customizable profiles
- Comment on their own and others’ user-generated content (UGC)
- Rate interest and relevance of specific pieces of content
- Generate a discussion and contribute to others’ discussions
- Connect with others who are interested in entertainment content(UGC)
- Gain access to concert tickets before the public
- Private members only ecommerce shopping experience
Artist Key Points
- Develop a new direct to fan business model
- Build a new experience for fans online and on tour
- Generate a brand new fan data collection model
- Develop a unique direct to fan marketing model
E-Commerce
Given the fact that many artists tour globally, why do so many artists have a US webshop alone. We agree because it doesn’t make sense to charge fans $40 for shipping a t-shirt with an end result of low or no sales internationally. Our global approach is for fans to buy merchandise and music online around the world with local shipping on 5 continents, local currency conversion, global product aggregation and real time reporting with complete transparency.
We store your merchandise in our bonded warehouse and then pick, pack and ship the orders. In addition, we provide customs labeling, international shipping and email order tracking to customers. Our turnkey fulfillment centers in the US, UK, Europe and Australia are strong enough for corporations, but made for artists.
We create synergies and help clients maximize revenue by enabling them to capitalize on cross-selling opportunities with fan club and ticketing platforms as well as live concert products and digital downloads. This allows artist-direct offers and ensures the fan that they are buying directly from the artist.
Given the fact that many artists tour globally, why do so many artists have a US webshop alone. We agree because it doesn’t make sense to charge fans $40 for shipping a t-shirt with an end result of low or no sales internationally. Our global approach is for fans to buy merchandise and music online around the world with local shipping on 5 continents, local currency conversion, global product aggregation and real time reporting with complete transparency.
We store your merchandise in our bonded warehouse and then pick, pack and ship the orders. In addition, we provide customs labeling, international shipping and email order tracking to customers. Our turnkey fulfillment centers in the US, UK, Europe and Australia are strong enough for corporations, but made for artists.
We create synergies and help clients maximize revenue by enabling them to capitalize on cross-selling opportunities with fan club and ticketing platforms as well as live concert products and digital downloads. This allows artist-direct offers and ensures the fan that they are buying directly from the artist.
Fan Key Points
- Ease of purchase from one webstore regardless of what country the fan lives
- Local currency settlement on orders (don’t show UK Sterling but settle in USD)
- Quick shipping with local warehouses by country
- Real time tracking with local carriers on orders
- Cheap shipping because all orders are local shipping
Artist Key Points
- Global eCommerce Store with Multi-Currency (1-store)
- Local Currency Conversions Dynamically by Geo-Location Technology
- Warehouses in USA, UK, EU, Australia & Japan
- Global Product Aggregation Technology
- Real-time Reporting – 24/7
- Transparency Reports with iPhone Live Order Access
Live Flash
AAT’s patented LiveFlash™ USB wristband program has quickly become a key component in the multiplatform revenue streams currently available to artists and record labels alike. AAT has been developing innovative & original products to connect artists with their fans since 1998. The LiveFlash™ program is the latest chapter in what continues to be an ongoing success story in a climate of industry change and uncertainty. This truly revolutionary product creates a new revenue stream while generating another vehicle that reinforces the artist’s relationship with the fan.
LiveFlash™ technology enables the artist to sell a high quality audio and/or video copy of their live performance on a specially designed and branded wristband literally moments after the show. Unlike unsuccessful predecessors, replications are easily produced in the thousands by just one member of the artist’s current tour staff, making this an easily integrated low-risk, high-return program.
In addition to being the ideal post show impulse purchase, up to 100% of the house is offered a LiveFlash™ wristband pre-order option with every ticket purchase via strategic partnerships such as Ticketmaster.com. Customers simply print out their receipt and present it to the merchandise desk after the show for collection. Not only does this system assist with inventory control but it also drives additional traffic to the merchandise area and increases sales of other available products.
AAT’s patented LiveFlash™ USB wristband program has quickly become a key component in the multiplatform revenue streams currently available to artists and record labels alike. AAT has been developing innovative & original products to connect artists with their fans since 1998. The LiveFlash™ program is the latest chapter in what continues to be an ongoing success story in a climate of industry change and uncertainty. This truly revolutionary product creates a new revenue stream while generating another vehicle that reinforces the artist’s relationship with the fan.
LiveFlash™ technology enables the artist to sell a high quality audio and/or video copy of their live performance on a specially designed and branded wristband literally moments after the show. Unlike unsuccessful predecessors, replications are easily produced in the thousands by just one member of the artist’s current tour staff, making this an easily integrated low-risk, high-return program.
In addition to being the ideal post show impulse purchase, up to 100% of the house is offered a LiveFlash™ wristband pre-order option with every ticket purchase via strategic partnerships such as Ticketmaster.com. Customers simply print out their receipt and present it to the merchandise desk after the show for collection. Not only does this system assist with inventory control but it also drives additional traffic to the merchandise area and increases sales of other available products.
Fan Key Points
- Buy the concert the fan just attended as they walk out of the venue (audio or video)
- Memorable re-usable wristband with artists brand
- Ease and convenience for the fans to buy .vs just steal online
- Fan extras included exclusive band videos from the bus, photos, musical ringtones, etc.
- Instant compatibly with microSD smart phones to view live concerts
Artist Key Points
- Develop a direct to fan business model
- Generate unique fan data from every wristband sold
- Live shows distributed globally after the show
- Sponsorship Opportunity
Digital Downloads
As CD sales continue to decrease, digital content is a significant revenue stream that cannot be ignored by today’s artists and managers. We provide turnkey music and media delivery to fans’ fingertips 24 hours a day, 7 days a week, 365 days a year. Our digital platform serves millions of visitors per month with our direct artist-to-consumer music and media distribution.Songs downloaded from our digital distribution platform, backed by approved and official catalog agreements, are provided in MP3 and FLAC format and are designed to protect artist content while facilitating consumer needs. Our multi-platform strategy facilitates an easy-to-use web-based download manager so content can be played in music programs such as iTunes and Windows Media Player as well as an array of MP3-capable devices including the iPod, iPhone, BlackBerry, Zune and Zen.
Additionally, fans can burn the purchased media to CD’s for use in their cars and homes. The songs are encoded at a bit rate of 256 kbps, which means that fans receive the highest quality audio available.
Our proprietary “injestor tool sets” services enable artists to upload and encode entire live performances or selected tracks over several concert dates. Artists can then make live show recordings available for sale on their online store or website within minutes of uploading to our digital network.
Fan Key Points
- Access to artist catalog music and live shows direct from the artist
- Premium bundles offered with music like exclusive photos, wallpapers, videos
- Content genuine from the artist
Artist Key Points
- Develop a new direct to fan business model from your music
- Generate unique fan data from every transaction
- Own / distribute own content with or without a record label
- Distribute music across the internet with one company
Mobile (Online, On Tour, Mobile Direct)
Part of the challenge of launching a mobile program is not having a mobile list or having your list held hostage by your record label because they have the technology partners in place. This is why we started building the mobile platform for artists to build their own mobile relationships with their fans. We believe in keeping it simple for the fans when running a mobile campaign that many times gets too complicated for anyone to understand.The basics: 1. Build the list online and at the event 2. Engage the list with real offers and not spam 3. Reward the fans that elect to be a part of your community.
Online Campaigns
Many of the successful mobile campaigns start online and move to the mobile device. The artists website, social media sites (Facebook, MySpace, Twitter) are typically the largest drivers of community and fan opportunities with the mobile device. We embrace a methodology of proven practices that entice the fan to want to give their mobile number and receive actual value back from the artist, like show dates in their area code and not an update about a show that is in France when they live in New York.
At Venue Campaigns
We have run programs that includes scavenger hunts on the tour for a “golden key” that gives the fan access to a VIP experience and ticket upgrades at the event. Other popular program we run like txt to screen, contests, polls and fan driven encores are all apart of building and maintaining a “value based” mobile list. It is very important to utilize the artists tour to activate and reward the fans that have joined the community with exclusives and opportunities.
Mobile Direct
Blackberry, iPhone, and Android are making major moves into owning the mobile space with unparalleled technology for fan opportunities and entertainment. We have embraced these devices and software and are one of the first companies to launch an artist Blackberry app and live concert recording products that are tied to these devices.
Fan Key Points
- Instant Delivery Music
- Mobile Updates from the artist (like Twitter)
- Exclusive opportunities via mobile
- Community connect via mobile
- Mobile Entertainment
Artist Key Points
- New communication tools to connect with fans
- Higher % of reads compared to email
- New revenue model
- Instant delivery of content including live shows
- At event tools to connect with fans
- Fan loyalty tools